Marketing in the Global Asia

The Case of SmartDV Technologies, Malaysia by Mr. Karthik Gopal, Founder & Director of Metahormos Sdn. Bhd., Malaysia, on November 15, 2025.  

KCT Business School organized a hybrid Global Talk Series on “Marketing in the Global Asia – The Case of SmartDV Technologies, Malaysia” for II MBA Marketing students (Batch 2024-26 ) on November 15, 2025. Mr. Karthik Gopal, Founder & Director of Metahormos Sdn. Bhd., Malaysia, shared his entrepreneurial journey and insights on global market expansion, drawing from 28 years of experience across technology and engineering sectors. He highlighted strategies such as the Plan–Build–Run approach, cultural adaptation, and localized operations in China, which contributed to SmartDV’s APAC success. The session emphasized adaptability, strategic positioning, and post-sales service as key drivers in global Asian markets, particularly in the semiconductor industry.

The event was coordinated was Dr. Poongodi B – Program Coordinator & Professor – Marketing.