Faculty Paper Publication

Dr. A. Latha, Dr. Sangeetha S., and Dr. Rajalakshmi S (2026). “Water Conservation Practices in the Unorganized Automobile Service Sector – Challenges and Future Prospects”.  Journal of Indian Management and Strategy (Web of Science indexed journal). The article is based on the research work carried out through a KRIA-funded project.

Poongodi Bhupathy, Afroz Ali, Boomika P (2026)., “Perceptions and Adoption Intention of Using Metaverse as a Marketing Tool”. “Advances in Consumer Research”, in Volume3, Issue (2), 1339-1360. The journal is published by Association for Consumer Research and indexed in Australian Business Deans Council’s (ABDC) Quality List.

The article can be accessed at https://acr-journal.com/article/perceptions-and-adoption-intention-of-using-metaverse-as-a-marketing-tool-2765/