Faculty & Student Research Paper presentation

Dr. Poongodi B, Fahamidha Begum A, Gokul Kumar S, Dhanaprriya BM and Gayatiri C K. (2025). Unveiling the Influence of Manipulative Marketing Tactics on Young Buyers. International Journal of Science and Research (IJSR) Volume 14, Issue 5, May 2025, ISSN 2319-7064. The journal is open-access and peer reviewed with an impact factor of 7.101. 

Sangeetha S., Latha A., & Jayadev M. (2025). Buy Now, Pay Later (BNPL) and Generation Z: A Machine Learning Approach To Spending Behavior And Financial Well-Being. Third IEEE International Conference on Advancements in Electrical, Electronics, Communication, Computing and Automation (ICAECA 2025), Kumaraguru College of Technology, Coimbatore, India, April 4–5, 2025. 

Latha A., Sangeetha S., & Elankumaran R. (2025). Evaluating Channel And Appeal Effectiveness To Optimize Digital Campaigns In Fashion Marketing. Third IEEE International Conference on Advancements in Electrical, Electronics, Communication, Computing and Automation (ICAECA 2025), Kumaraguru College of Technology, Coimbatore, India, April 4–5, 2025.