Indian Oil’s Brand Strategy for its diverse LPG Products

by Mr V V Ganesh, Divisional LPG Sales Head, Indian oil, Coimbatore on December 22, 2025.  

KCT Business School hosted a guest lecture on December 22, 2025 – on Indian Oil’s Brand Strategy for its diverse LPG Products, by Mr.  V V Ganesh, Divisional LPG Sales Head, Indian oil, Coimbatore

The lecture offered a detailed overview of the oil and gas sector, highlighting the supply chain structure and the marketing division of Indian Oil Corporation. 190 Students learned how Indian Oil positions its LPG products to meet the needs of diverse consumer segments, using branding, promotional campaigns, and customer engagement strategies. The interactive session connected classroom concepts with industry practices, giving students practical insights into brand management, product differentiation, and strategic communication in the energy sector.

Domain members Dr. A. Latha and Dr. Fathima Siyana joined first-year MBA students for the session, coordinated by Mr. B. Vishnu Prakash, Assistant Professor-Marketing.