Innovative Pedagogy

As part of the Marketing Management and Research Methodology in Business Management courses,  23 I MBA (Agri Business Management) students undertook an industrial field visit to Prozone Mall, Saravanampatti, Coimbatore on November 25, 2025. During the visit, students interacted with various store managers to understand sales patterns, promotional strategies, and methods of assessing customer’s feedback. They also engaged with customers to gain insights into their shopping behaviour and decision-making patterns. 

The visit was coordinated and accompanied by Dr. Raman K., Head – ABM, and Dr. Sarath S., Assistant Professor – ABM