Roots Industries India Private Limited

on March 17, 2025

Around 50 students from II MBA (Batch 2023-25) , visited Roots Industries India Private Limited on  March 17 2025 as part the B2B Marketing Course. The industry visit was organized to impart practical knowledge on the demand for industrial expertise to be an able marketer, B2B buying process. Roots Industries India Ltd. is a leading manufacturer specializing in automotive horns, industrial cleaning solutions, precision equipment, and cast components. This industrial visit provided valuable insights into their B2B marketing strategies, business development approach, and manufacturing excellence.    Roots Industries focuses on B2B partnerships, supplying high-quality electric and electronic horns to premium automotive manufacturers. Their marketing strategy includes market research, demand forecasting, and customized product offerings to meet industry-specific needs. The students had the opportunity to interact with Dr.Kavidasan, Director – HR,  and listen to his motivating speech on the 5 C’s and 5 Ts of Roots Group of Companies.

The CMO addressed the students regarding the marketing channels, sales and market demand for automotive components. The students visited the machinery tools Division and Assembly line and interacted with officials from Hero Honda, the customer for Roots Industries. The visit provided comprehensive insights into strategic marketing, operational efficiency and business development at Roots Industries. With a strong foundation in innovation, sustainability, and quality control, the company continues to be a market leader in the automotive and industrial sectors. Ms.Akshaya, 24MBA009 M & Ms.Madhumidha R, 24MBA090 II MBA students coordinated the industrial visit under the guidance of Dr.B.Poongodi, Professor – Marketing & Dr.K.Vignesh, Placement Officer, KCT Business School.