Student Paper Presentation

Riddhigaashre V K and Swasthigha Sree G presented their paper titled “Impact of Post Purchase Experience and Customer Support on Cognitive Dissonance in Achieving Customer Satisfaction in the Context of White Goods at the National Conference – 2026 on “From Insight to Impact: Moulding Society Through Management Research,” organized by Bharata Mata Institute of Management, Thrikkakara on March 12, 2026 under the guidance of Dr.Vignesh Karthik SA

Adarsh Sai S-25MBA005; Brintha D-25MBA034- Deleep kumar M-25MBA039 & Joel Franklin D-25MBA056 presented a paper Smart price forecasting using Machine Learning for Intra-Day Decision market in Indian equity market at the International Conference on Envisioning management – Global perspective of AI, Sustainability and Digital leadership organized by Karpagam Academy of Higher Education on March 13, 2026 under the guidance of Mr. Venkatesh Prasanna BR, Assistant Professor-Analytics . This paper was awarded Best Paper

Abiram S -25MBA003, Abirami J-25MBA004, Aravind C-25MBA017 and Lakshanna M- 25MBA073 presented a paper Impact of Account-Based Marketing (ABM) and Marketing Automation on Lead Conversion and Customer Acquisition in B2B Companies at the National Conference on Artificial Intelligence for Sustainable Entrepreneurship organized by AJK College of Arts and Science on March 27, 2026 under the guidance of Venkatesh Prasanna BR, Assistant Professor-Analytics. This paper was awarded Best Paper

Aruna Shivani- 25MBA023, Kiruthika A- 25MBA068, Gomathi Chitra – 25MBA044
presented a paper Corporate culture and business strategy in the digital era with remote working at the National Conference on Artificial Intelligence for Sustainable Entrepreneurship organized by AJK College of Arts and Science on March 27, 2026, under the guidance of Mr. Venkatesh Prasanna BR, Assistant Professor-Analytics. This paper was awarded Best Paper

Krubakaran S – 25MBA071, Ahamed Ibrahim MML- 25MBA010, Deepika S 25MBA038 and Kamalakkannan J- 25MBA059 presented a paper  – Dark Patterns in Quick Commerce: How Interface Design Manipulates Consumer Decision-Making and the Need for Consumer Awareness at the National Conference on Financial Literacy as A Tool for Economic Empowerment and Sustainable Development organized by Sree Saraswathi Thyagraja College, Pollachi on March 27, 2026, under the guidance of Mr. Venkatesh Prasanna BR, Assistant Professor-Analytics. This paper was awarded Best Paper

Ajay Karthikeyan M- 25MBA012, Aswathi G- 25MBA027, Brinda devi V- 25MBA033 and Dhanya K- 25MBA041 presented a paper Impact of Social Media Marketing on Consumer Buying Behaviour with Reference to Fashion and Apparel Products at the 3rd international conference on innovative research in engineering sciences(ICIRES-2k26) organized by Christ the King Engineering College under the guidance of Mr. Venkatesh Prasanna BR, Assistant Professor-Analytic