Guest Lecture

Building FMCG Brands in International Markets: Insights from the Middle East & Africa by Mr. Mohit Jaggi, Regional Head – Middle East & Africa at Zydus Wellness on March 12, 2026

Mr. Mohit Jaggi, Regional Head – Middle East & Africa at Zydus Wellness, delivered an insightful online guest session on “Building FMCG Brands in International Markets: Insights from the Middle East & Africa” for MBA students of KCT Business School on March 12, 2026. The session was organized as part of the Brand Management course and provided valuable insights into global market dynamics, regional expansion, and FMCG brand-building strategies. He highlighted the importance of demographic factors such as GDP and per capita income in identifying suitable product categories for different markets. The session also illustrated the application of the 4Ps of marketing in international FMCG markets. The interaction benefited 52 MBA students (Batch 2024-26), including students from PK Fokam Institute of Excellence, Cameroon.