Dr. Shalini Prieya., Assistant Professor, Analytics The objective of the second COIL meet was to foster a Collaborative Online International Learning (COIL) experience between Wiesbaden Business School, Germany and KCT Business School, India. As the first step Dr. Shalini Prieya …
Dr. Sarath S., Assistant Professor, ABM Sarath S wrote an article in the The Hindu- Businessline magazine, April 3, 2025 emphasizing the need to strengthen agribusiness education within agricultural curricula. The piece argues that Agribusiness Management is a distinct discipline …
Ms. Fathima Siyana, received her Ph.D for her thesis titled , Age cues in advertisements: Mechanisms and Conditions shaping consumers’ processing of advertisements, under the tutelage of RAC chairperson: Prof. Sreejesh S , from Indian Institute of Management Kozhikode on …
Organizational behavior is the observation of the interaction between groups and individuals in an organization. It is important to understand organizational behavior as it helps increase workplace effectiveness, communication, motivation, and culture. Effective organizational behavior fosters greater performance, employee satisfaction, …
Strategic management is the process of planning, monitoring, analysing, and evaluating everything that an organisation must do to accomplish its objectives. It is a process of establishing goals and matching resources to gain long-term success. Having a systematic strategy guarantees …
A startup ecosystem is a system of entrepreneurs, investors, mentors, support organizations, and institutions that promote innovation and business development. It consists of incubators, accelerators, venture capitalists, and government policies that assist startups in developing and thriving. This article revolves …
on February 15 & 16, and February 22 & 23, 2025 Kumaraguru Business School hoisted Play for Progress, a fundraising sports event on February 15, 16, 22, and 23, 2025. This initiative blended sportsmanship with social responsibility, raising funds to …
on February 16, 2025 Continuing the legacy of last year, the KCT-BS Marathon 2025 – ‘Run for Native Tribes’ was successfully organized as a key initiative under the Social Immersion Project (SIP) on February 15, 2025, at Kumaraguru Campus. This …
28th Student Management Games (SMG 2024 – 2025) on March 24, 2025 Four students from II MBA (Batch 2023-25) participated in the 28th Student Management Games (SMG 2024-25), a national-level competition organized by the All India Management Association (AIMA) in …
Dr. Mohanamani P., Associate Professor, participated in “Research Ascent,” a five-day Faculty Development Program (FDP) organized by GRG School of Management Studies, Coimbatore, from February 25 to March 1, 2025. Dr. Deepa M attended a two-day offline Academic Leadership program …